Ideation

During the ideation stage, each team member conducted an individual brainstorming session to explore how we might create a lifestyle platform that cares for both cat wellbeing and human aesthetics. Drawing from our own experiences as cat owners and research into pet-friendly design, emotional wellbeing, and sustainable living, we generated a wide range of ideas.

After gathering all concepts, I organized and categorized them into several broader themes. We then regrouped to evaluate these directions, discussing which ideas resonated most with our shared vision.

Grouping:

Through this process of collaboration and refinement, we discovered a common belief: cat owners shouldn’t have to give up their sense of lifestyle or aesthetics in order to care for their cats.

Idea Refinement:

Key Directions

Drawing from case studies of pet-friendly design and personal experiences as cat owners, our team identified key opportunities: personalized health management, safer home environments, and aesthetic yet safe products like floral arrangements.

To ensure that Purrfect delivers both functionality and emotional value, we defined several key userflows that capture the platform’s most important interactions. These flows guided our wireframes, prototypes, and usability testing.

One of the most important aspects of Purrfect was designing clear userflows that connect safety, aesthetics, and community. The journey begins with onboarding, where users create personalized cat profiles by uploading photos, entering health data, and attaching veterinary reports. Based on this information, the system generates tailored wellness reminders and care suggestions.

Another essential flow is the AI-powered home environment scan. Users upload images or short videos of their living space, and the system analyzes potential hazards such as toxic plants, unstable furniture, or unsafe layouts. The app then provides visual and text-based recommendations that help cat owners improve safety without compromising style.

The floral subscription service forms a third key userflow. Here, users can either follow personalized recommendations or create custom bouquets by selecting flowers, fillers, and color palettes that fit their home aesthetic. Every delivery arrives in eco-friendly packaging designed to be reused as a play box for cats, along with a complimentary bundle of cat grass.

Finally, the platform emphasizes community sharing. Users can post photos of their floral arrangements, cozy corners, or cats at play, complete with captions and hashtags. Other community members can like, comment, and connect, fostering a warm and creative space where cat lovers inspire each other. Together, these flows ensure that Purrfect is not only functional but also emotionally engaging, blending safety, creativity, and connection.

Before moving into high-fidelity design, we mapped out the user journey to visualize how cat owners would interact with Purrfect from onboarding to community sharing.

User journey

Wireframe

Based on these ideas, I collaborated with teammates to map out the user journey and create low-fidelity wireframes. We explored different ways to present the cat profile, integrate AI environment scanning, and design the floral subscription flow. This stage helped us clarify the app’s structure and prioritize core functions.

Prototype

We prototyped the onboarding and profile creation flow to ensure it felt simple and welcoming. The high-fidelity design allowed users to upload photos, input health data, and view generated care reminders. This prototype helped us validate clarity in data entry and the emotional tone of the interface.

The AI home scan was one of the most technically ambitious features, so we invested effort in building a detailed prototype. Users could upload images or short videos of their living spaces, after which the system highlighted hazards such as toxic plants, unstable shelves, or cluttered layouts. Risky objects were marked directly on the images, accompanied by clear text suggestions for improvement. For example, a prototype screen might suggest replacing lilies with cat-safe flowers or rearranging a shelf to avoid tipping risks.

The floral subscription service was prototyped in detail to capture both customization and user delight. The flow allowed users to choose from a curated library of pet-safe flowers, adjust fillers and colors, or opt for surprise boxes. One screen showed a drag-and-drop interaction where users could virtually “arrange” their bouquet, while another emphasized the eco-friendly packaging designed to transform into a play box for cats. We paid special attention to how the prototype conveyed safety reassurance—clearly labelling every flower as cat-safe—while also evoking joy through warm colors and playful details.

For the community feature, the prototype emphasized interaction and inspiration. Users could share photos of their cats with floral arrangements or cozy home corners, add captions, and engage with others through likes and comments. The layout was designed to feel visual-first, similar to a lifestyle feed, while maintaining a sense of warmth and intimacy.

Outcome

Purrfect resulted in a high-fidelity prototype that demonstrated how design and safety can coexist in a lifestyle platform for cat lovers. The project delivered four fully developed feature flows—cat profile, AI home scan, floral subscription, and community sharing—each tested and refined to balance usability, aesthetics, and emotional engagement. The final prototype not only offered practical tools such as hazard detection and wellness reminders but also created moments of joy through playful details like eco-friendly flower packaging. By combining functionality with empathy, Purrfect evolved into more than an app concept: it became a design statement on how everyday environments can be reimagined to prioritize both beauty and wellbeing. The project was further recognized internationally, winning multiple design awards in 2025.